Who I Am
An ecommerce specialist building for conversion.
Bio
I specialize in building scalable ecommerce experiences focused on conversion, user experience and business growth.
For the past four years I've partnered with DTC brands as a developer and product manager — engineering custom Shopify storefronts, advanced bundle systems, WooCommerce subscription flows and conversion-focused product pages. I work where engineering, product and brand meet.
Expertise
A focused toolkit for ecommerce.
Shopify Development
Custom themes, sections, and storefront engineering.
Shopify Liquid
Advanced templating and performance-tuned components.
CRO
Data-informed experimentation across the funnel.
WordPress
Custom themes, plugins and headless setups.
WooCommerce
Subscriptions, checkout flows and payment integrations.
Product Management
Roadmaps, discovery and shipping the right thing.
Frontend Development
JavaScript, modern CSS and component architecture.
Ecommerce Strategy
Bundle systems, pricing, retention and growth.
Trajectory
A timeline of building.
Product & ecommerce consulting
Partnering with DTC brands on Shopify storefronts, CRO and product strategy.
ConversionWise · CRO across multiple brands
Led conversion engineering for a portfolio of DTC ecommerce brands — building optimized product pages, bundle systems and landing experiences tested at scale across verticals.
Lead Developer · Multiple DTC brands
Assence, Sunner, Peaked — Shopify, Liquid and conversion engineering.
Buyiver · WooCommerce infrastructure
Subscription flows, Stripe integration and platform migration.
Frontend & ecommerce foundations
Specialized in Liquid, WordPress and frontend craft.