Frontend & CRO Development
I turn Figma files and CRO hypotheses into fast, accessible storefronts and product UIs — on Shopify, WordPress and Webflow, or custom-built in React and Next.js.
- CRO Development
- Shopify
- WordPress
- Webflow
- React
- Next.js
1{%- liquid2 assign tiers = product.metafields.custom.bundle_tiers.value3-%}4<bundle-selector data-product-id="{{ product.id }}">5 {%- for tier in tiers -%}6 <label class="tier">7 <input type="radio" name="tier" value="{{ tier.qty }}"8 {% if forloop.index == 2 %}checked{% endif %}>9 <span>{{ tier.title }}</span>10 <span>{{ tier.price | money }}</span>11 </label>12 {%- endfor -%}13</bundle-selector>What I deliver
The pieces of a store that move revenue.
Product pages
Hierarchy, trust, variant logic and sticky add-to-cart — PDPs engineered to answer objections before they're asked.
Bundle builders
Mix-and-match, tiered discounts and quantity breaks driven by metafields, not hard-coded markup.
A/B test variants
Clean, isolated variant code for Intelligems, VWO, Convert or Optimizely — no flicker, no broken controls.
Cart drawers & upsells
Free-shipping bars, rewards and one-click upsells that lift order value without adding friction.
Subscription flows
Recharge and native subscriptions: subscribe-and-save UX, prepaid plans, swaps and portals.
Landing & advertorials
High-intent pages built around the ad's promise, ready for paid traffic and testing on day one.
The frontend stack
Six platforms. One standard of craft.
Pick a technology to see what I use it for and the libraries behind it.
CRO Development
Hypothesis-driven builds: A/B and multivariate tests, PDP and funnel experiments, clean variant code that never breaks the control.
Libraries & tools I use
- Intelligems
- VWO
- Convert
- Optimizely
- Shoplift
- GA4
- Google Tag Manager
- Hotjar
- Microsoft Clarity
- Triple Whale
Non-negotiables
What every frontend I ship has in common.
A performance budget
LCP under 2.5 s, CLS under 0.1, and JavaScript that earns its bytes. Measured on real mobile devices.
Accessibility
Semantic HTML, keyboard paths, visible focus and WCAG 2.1 AA contrast — good for people, good for SEO.
Design fidelity
Pixel-accurate to Figma, with the judgment to flag what won't work on a 375 px screen.
Frontend work
Shipped for real brands.
Shopify CRO & Product Experience · 2024
Assence
A high-converting Shopify storefront engineered for aggressive promo campaigns and bundle offers.
Premium Ecommerce · 2024
Peaked
Conversion-focused product pages and bundle flows for a premium brand in a competitive market.
Fashion Ecommerce · 2024
Sunner
A premium fashion storefront with refined collection layouts and editorial product presentation.
Need a frontend that pays for itself?
Hiring for a role or scoping a project? I reply within one business day.